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The Power of Perceived Value

Jan 31

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

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Case Study: Custom Caps with a Budget Cap

Jan 17

Description: Custom Cap Industry: Trade Show/Convention/Events What it was purchased for: A major national racing event was looking for giveaways to hand out to folks in suites and VIP sponsors. ...

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Imprint Everything: A Guide to Printing Methods

Jan 2

Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...

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5 Promo Products for People Who Love to Plan

Dec 19, 2024

Calendars, planners, and clocks are some of the most popular promotional products because they are useful, inexpensive, and receive innumerable impressions on a daily basis. Brand these everyday es...

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Puptastic Promo!

Dec 5, 2024

Puptastic Promo! Looking for some puptastic promo? Put two paws up for you have found it! This promo is sure to please, and definitely deserves a treat! Frisbee Pet Bandana Pooch P...

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5 Military Themed Promotional Products

Nov 21, 2024

We've got camouflage. We've got utility. We've got plenty of “olive drab” to go around. If you are looking for products that appeal to military personnel and their families, you might c...

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Case Study: Improve Sales and Traffic

Nov 6, 2024

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their n...

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9 Holiday Gifts Your Clients Will Adore!

Oct 23, 2024

The holidays are here, and that means it's time to gear up and pick out the perfect gifts for your clients! From charcuterie kits to journals - these holiday gifts are perfect for the whole office ...

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Case Study: Inking Impressions

Oct 9, 2024

Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided ...

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2 Cool 4 School Promo

Sep 24, 2024

Much to many students' dismay, back-to-school time is practically here! School promos are one of the top-selling promotional products, and we've searched high and low to find you the best school pr...

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10 Tweetable Quotes for Motivation

Sep 10, 2024

People love quotes. That's probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company's account. However, quo...

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The Eras: Promo Tour

Aug 26, 2024

The Eras: Promo Tour If there's one artist who knows how to craft hit albums that resonate with millions, it's Taylor Swift. From her country beginnings to her pop powerhouse status, Swift has cap...

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Perk Up Your Pet! 5 Promo Products Your Pets Will Beg For

Aug 12, 2024

Our pets are our family, and they deserve the best of the best when it comes to promotional products - just like humans do. So we've picked six perfect products for your customers' fluffy companion...

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Case Study: Stick to the Schedule

Jul 29, 2024

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distri...

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Case Study: Success on Campus

Jun 30, 2024

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most stud...

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You Can Bank on These 7 Promotional Products

Jun 16, 2024

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These seven products can be used as financial seminar gifts, banking giv...

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Case Study: Raise Your Glass

Jun 1, 2024

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter's accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jeter'...

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Case Study: Boosting Trade Show Booth Traffic

May 18, 2024

The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traff...

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Case Study: Thank You for Spooning

May 3, 2024

Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers...

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Case Study: College Fair Giveaway

Apr 19, 2024

Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming colle...

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Case Study: Lunchtime Appreciation

Apr 5, 2024

Description: ID Lunch Bag Industry: Health Care / Pharmaceutical What it was purchased for: A hospital wanted a unisex item to give out for Nurses Week. Since most of the nursing staff brought th...

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Case Study: Too Hot to Jot

Mar 21, 2024

Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image consiste...

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The History of Promotional Products

Mar 7, 2024

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

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These Promos Put the "Fun" in Fundraiser!

Feb 22, 2024

Between all the different sports, clubs, and extracurriculars at school, there are plenty of reasons to raise money! Whether you're looking to fund the football team's trip to a tournament, the dra...

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6 Promotional Products to Fit Your Budget

Feb 8, 2024

Branding: it's something that every company needs but there can be a common misconception that you need a large budget to get started. That's not the case! Branding and promoting your company doesn...

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Wooing Discerning Celebs with the CARSON Double Wall Bolero Tumbler

Jan 25, 2024

What do you get the celebrity-chef-turned-travel-show-host who has everything? How about the VP of Paid Media at a premier hotel chain you'd love to snag an advertising deal with? Brands like Tra...

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4 Fantastic Promos for Senior Citizens

Jan 10, 2024

Did you know that by 2060, there will be an estimated 98 million people in the United States who are 65 or older? With the generational divide between Millennials and Gen Zers taking up a lot of co...

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Case Study: Fewer Tricks and More Treats: Halloween Safety Lanyard

Dec 27, 2023

Fewer Tricks and More Treats: Halloween Safety Lanyard Organization Insurance Company Product Featured Reflective Lanyard Goal of Promotion Promoting safety on Halloween Description of Cas...

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For The Win! 6 Perfect Awards To Celebrate Your Team

Dec 13, 2023

Who doesn't love to be recognized for all of their hard work? Celebrate your team and all of their accomplishments this year - from reaching sales goals to hitting those deadlines - with these perf...

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5 Best Promo Products for the Healthcare Industry

Nov 29, 2023

How often have you gone to a dentist for your first visit and gotten a goody bag with pamphlets, a pen, and a promotional toothbrush? Healthcare, as a whole, is one of the top industries buying pro...

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Our Top 10 Favorite Eco-Friendly Products

Nov 14, 2023

Sometimes it's good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The products...

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Case Study: "Single Use" Pens for COVID-19

Oct 31, 2023

In response to the Coronavirus outbreak, a financial institution decided to provide single-use pens in all their locations and for drive thru banking. This idea was intended to help stop the spre...

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6 Promotional Products for Religious Institutions

Oct 17, 2023

Religion and spirituality are shared experiences that bring communities together, and promotional products are a great way to help get your message to those who want to hear it. Whether you're look...

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Case Study: 3D is the Key

Oct 3, 2023

A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of p...

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Ready for Adventure: First Aid & Emergency Kits

Sep 18, 2023

We know how important it is to stay prepared for the unexpected. Whether your car breaks down or you're caught in a storm, emergency kits are essential tools to have on hand. Keep your clients or y...

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6 Hot Sauces Sure to Blow Your Socks Off

Sep 4, 2023

Finding a new, good hot sauce nowadays is almost like when Indiana Jones triumphantly grabs the idol at the beginning of Raiders of the Lost Ark. It may have taken you traversing through the aisles...

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Driving Home Promo! 10 Products for the Automotive Industry

Aug 21, 2023

Did you know that Americans, on average, spend about 18 days a year in their cars? It's true! Whether you're sourcing promo items for an auto repair shop, a car dealership, or even auto supply stor...

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Case Study: Create Your Own Reality

Aug 7, 2023

Description: Custom Cardboard Virtual Reality v2 Industry: Corporate / Fortune 500 What it was purchased for: A leave behind for Field Marketing Account Managers to help convert business from the...

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How One Hour Can Determine Your Success

Jul 23, 2023

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...

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Case Study: Do a Double Take

Jul 9, 2023

Objective: A general contracting company was looking for a fun way to provide "before and after" photos to their clients after a remodeling project was complete. Product: Double-Sided Portrait F...

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Case Study: Guess the Flavor Lip Balm

Jun 25, 2023

Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm & Lip Balm Sleeve Goal of Promotion Generating positive reinforcement with sales reps ...

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7 Promotional Products For Those On the Go

Jun 11, 2023

According to a 2016 AAA Foundation report, American drivers spend an average of more than 17,600 minutes behind the wheel each year. Now, imagine that someone is looking at products with your logo ...

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How to Choose Uniforms the Whole Team Will Love

May 27, 2023

If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common &nd...

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All About Potato Promo

May 13, 2023

Whether you're an Idaho native or just a big fan of potatoes, here's a list of some spectacular potato promotional products that you may find appealing! Bag Clip What better way to keep chips ...

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Case Study: Getting Bent out of Shape for More Business

Apr 29, 2023

Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the...

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5 Easy Ways to Achieve a Positive Outlook

Apr 14, 2023

One of the most powerful things you can do to set yourself up for success is practice the art of positive thinking. It's easy to let the struggles of everyday life control your attitude. But by pra...

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Branding 101: Let’s Talk Logos

Mar 31, 2023

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

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The Secrets to Attracting Ideal Customers

Mar 16, 2023

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting yo...

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Case Study: Sharper Students

Mar 2, 2023

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocate...

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Don't Break the Bank: 6 Budget-Friendly Promo Products

Feb 16, 2023

The truth is out: buying promotional products for your customers doesn't have to break the bank! Plus, everyone likes getting presents - no matter how big or small. So we've chosen six promotional ...

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Top 3 Color Trends for 2022

Feb 2, 2023

Your promotional products color palette plays a significant role in the decision-making process. One of the biggest reasons colors influence consumer behavior is that individuals want to stay on-t...

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Case Study: These Calendars Aren't Week

Jan 18, 2023

Objective: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high-perceived value. Product: Beach Trifold Calendar Personalization: The bank ...

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5 Promotional Products that Give Back

Jan 4, 2023

Are you looking to capture people's attention? For a promotion that really packs a punch, consider choosing a product that partners your organization with a social good program. By giving back to a...

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Take 5 of These Promotional Products for the Medical Field, and Call Me in the Morning

Dec 21, 2022

It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...

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10 Promotional Products for Healthy Living

Dec 6, 2022

We all strive to be our best selves, but sometimes it's easier said than done. We can all make excuses to make unhealthy choices. Your niece has a birthday and it would seem rude to turn down that ...

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8 Essential Office Supplies for Remote Workers

Nov 22, 2022

Since the CDC declared the COVID-19 virus a pandemic on March 11, 2020, various shelter-in-place and social distancing rules have been put into place to help slow the rate of infected peoples in th...

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Case Study: Good Deeds for Kids in Need

Nov 8, 2022

Item: Landscape Mesh Tote Purpose: Fundraising Gala gift bag Audience: Kids in Need Foundation supporters The Kids in Need Foundation Gala is one of the organization's largest fundraising eve...

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Case Study: Write to Paradise!

Oct 24, 2022

A 5 Star Resort wanted to ensure its guests received the best experience. To encourage feedback on services provided, guests were offered a coupon for use at their next visit in return for com...

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Case Study: Work it Out!

Oct 10, 2022

A nationwide insurance company shifted their employees out of their field offices to at-home workspaces due to the Coronavirus outbreak. Their HR team was tasked with providing a team appreciation ...

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What Millennials Want (And How to Work With Them)

Sep 26, 2022

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

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Food Gifts for All Seasons

Sep 12, 2022

Whether for birthdays, holidays, or milestone events like anniversaries or weddings, giving the perfect gift can be tricky. Sending gifts to clients is an easy way to foster a stronger relationship...

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Case Study: Rock out on the Run

Aug 28, 2022

Description: Earbuds With a Wristband Industry: Marathon What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could use ...

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Case Study: Let the Games Begin!

Aug 14, 2022

Product: Custom Malibu Sunglasses Industry: Automotive/Banking What it was purchased for: A car company wanted to find a product that would promote their brand at a local college BCS Bowl Games. ...

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6 Promotional Products That Put the “Fun” in Fundraiser

Jul 31, 2022

Promotional products can help your fundraising event get donors in the giving spirit and maximize the amount of money you raise for charity. These 6 products for fundraisers show off your charitabl...

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Case Study: Paw-se and Appreciate the Little Things

Jul 17, 2022

Description: Big Paw Bear Industry: Health Care / Pharmaceutical What it was purchased for: A senior living community was looking for holiday gifts for their residents. How it was distributed: W...

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How to Make Rush Orders Less Stressful

Jul 3, 2022

Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...

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The Best Promotional Products for Sports Fanatics

Jun 18, 2022

With football season right around the corner, people are gearing up to support their favorite teams. Whether they're grilling hot dogs at a tailgate or cheering in the stands, fans love wearing al...

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Case Study: A Hole in One Promotion

Jun 4, 2022

Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants receiv...

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Case Study: Lunchtime Loot

May 21, 2022

A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company cho...

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8 Graphic Design Mistakes to Avoid

May 7, 2022

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

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Ain't Nobody Got Time for That: 5 Tips for Working Efficiently

Apr 23, 2022

No one ever got anywhere by doing the bare minimum. Your growth depends on you getting as much done in as little time as possible. The five tips below will help you accomplish as much as possible e...

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6 Ways to Get More Done Every Day

Apr 8, 2022

From the moment you get to work in the morning, you're probably planning all the things you intend to get done. By the time you head home, you may wonder how the day got away from you! We're all lo...

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Tried and True: Classic Promotional Products

Mar 25, 2022

There are some things out there that are just undisputed classics – and when you think of a classic, what goes to your mind? Maybe it's a classic car like a 1950s era Cadillac, or perhaps it'...

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8 Paw-some Promotional Products for Dogs and Dog Lovers

Mar 10, 2022

Whether you work with animals or want to show that your business is pet-friendly, there are plenty of products that will win over every dog breed! Here are 8 of our favorite pet products. Colla...

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8 Items for Restaurant Promos that Sizzle

Feb 24, 2022

Have you heard the word? Indoor dining is back, baby! For restaurants, bars, cafes, and more looking to spread the good news that they're fully operational again, promotional products are a great ...

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The Best Apps For Organization

Feb 10, 2022

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar rem...

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Case Study: Fun in the Sun

Jan 26, 2022

Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of d...

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5 Outside-the-Box Promotional Products for Your Next School Order

Jan 12, 2022

If you've ever placed an order for promotional products for a school, you have probably seen your fair share of t-shirts and baseball caps. And trust us, those are definitely important! Wearables a...

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Perk up Your Promotions With These 6 Coffee Products

Dec 29, 2021

Coffee enthusiasts will love these promotional products that look like they're straight from the coffee shop! Millions of people drink coffee and tea every day, even multiple times a day which mean...

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Case Study: A Gift to Build a Dream On

Dec 15, 2021

Description: Medium Pillow Box Industry: Healthcare Personalization The pillow box was modeled after designs used at a charity golf tournament benefitting the hospital. Because children at th...

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How Promo Products Can Make a Lasting Impression

Nov 30, 2021

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

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6 Morning Routine Products That Will Wake Anyone Up

Jan 4, 2021

Everyone has their very own personalized morning routine. It doesn't matter if you wake up 3 hours before work or 20 minutes before you have to rush out the door, with Pop-Tart in hand, we all have...

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Case Study: The Write Way

Dec 21, 2020

Item: WideBody(r) Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range o...

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Case Study: A Race to Remember

Dec 6, 2020

Item: Sport Bottle with Metallic Ring – 28 oz. Purpose: Race day giveaway Audience: Breast cancer survivors and race participants A regional race supporting breast cancer research added an...

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Case Study: I've Got You Covered

Nov 22, 2020

Description: Chenille Blanket Industry: Health Care / Pharmaceutical What it was purchased for: A local hospital needed blankets to hand out to children who were currently patients that they coul...

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What’s Up With Unboxing Videos? The Trend You Must Try

Nov 8, 2020

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

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5 Awesome Recreational Wearables

Oct 25, 2020

Did you know that wearables are the #1 best-received promotional product? Add your logo to these fresh wearables and make your brand a walking advertisement with innumerable impressions all year lo...

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6 USA-Made Products Especially for Kids

Oct 11, 2020

Who didn't enjoy getting to dig through the prize basket after a trip to the dentist or the bank? It's a fact – children love giveaways. Get your brand, school, or organization in front of bo...

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Let's Get Physical With These Activewear Promo Products

Sep 27, 2020

Activewear promotional products are a great option for company wellness programs, fitness centers, or any brand promoting an active lifestyle! Exercise is an important part of our overall wellness ...

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Case Study: The Big Picture

Sep 12, 2020

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repea...

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Case Study: Jot It Down

Aug 29, 2020

Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded...

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Why You Should Buy USA-Made

Aug 15, 2020

During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism...

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6 Things You're Missing out on by Not Using Promotional Products

Aug 1, 2020

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

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Branding 101: What Makes a Brand Powerful

Jul 18, 2020

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

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5 Simple Tips to Organize and Run Effective Meetings

Jul 4, 2020

If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....

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Your Guide to Promo Hats

Jun 19, 2020

A hat is a hat, right? With so many different styles available, it's easy to get confused. With this quick guide to promotional headwear, you'll learn the differences between the various styles of ...

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Cheers! Let’s Sell More Beer!

Jun 5, 2020

Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sale...

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10 Luxurious Products for Your VIP Customers

May 21, 2020

Most people crave the feeling of class, power, and status that comes with enjoying luxury products. Those who claim they don't, just haven't gotten a chance to experience it for free. So, what bett...

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Case Study: Raise Your Glass!

May 7, 2020

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their...

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6 Retro Products That Are a Blast From the Past

Apr 9, 2020

No matter what decade you think of when you think of “retro products”, you can bet there's a customizable product perfect for your next event. Using nostalgia to promote your business c...

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A Lunch That Packs a Punch

Mar 25, 2020

Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the...

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Generation Z vs. Millennials: What’s the Difference?

Mar 11, 2020

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...

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Case Study: A

Feb 26, 2020

Organization Tanning Salon Product Featured Polyester Lanyard Goal of Promotion To create new clients for salon Description of Case History A tanning salon wanted a creative way to give ou...

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Case Study: Charity Fundraiser

Feb 12, 2020

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions ...

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6 Tips on Professionally Reaching New Heights in 2020

Jan 29, 2020

Can you believe 2020 is here? We can't either! With the new decade beginning, it's important to take baby steps that will eventually help you reach your professional goals this year. Whether you ho...

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Case Study: Safety First

Jan 29, 2020

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a bra...

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